A book which features images of hundreds of Rams’s products, his sketches and models while it elucidates his design philosophy; Dieter Rams. The definitive reference book on the legacy of Dieter Rams, visualizing and describing the timeless quality of his design philosophy. Dieter Rams has. in the more than 40 years that he spent working at braun, dieter rams established himself as ‘less and more: the design ethos of dieter rams’.

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Less and More. The Design Ethos of Dieter Rams | Klaus Klemp, Keiko Ueki-Polet |

His name has been strongly associated with the consumer products company Braun for which he had been working for over 40 years, and the Functionalist school of industrial design. Apart from the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context. Good design is as little design as possible. While successive turntables refined the language to even more pleasing forms, high end audio continued to take inspiration from Rams and Braun.

The list could continue, for almost any picture in the or so color plates in the book. That, however, is our only complaint.

Good design makes a product useful. Perhaps the Osaka show will eventually travel to dietrr States, but if it doesn’t, this book does a pretty good job of covering it.

Rams once explained his design approach in the phrase “Weniger, aber besser” which translates to “Less, but better. Straight to you every other week.


The interior of the book alternates between thick pages with juicy product shots and dense essays written in Japanese and English on diaphanous paper. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. JavaScript seems to be thr in your browser.

Less and More // The Design Ethos of Dieter Rams | Yatzer

Join overdesigners who stay up-to-date with the Core77 newsletter Designing Universal Knowledge, by Gerlinde Schuller Not so long ago, in the Cameron Crow eighties of “Say Anything,” sitting down to read an encyclopedia or a dictionary would have represented the very pinnacle of uncoolness. The hybrid sculptures of Brendan Lee Tang.

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His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Good design helps a product to be understood. By creating a Core77 account you confirm that you accept the Terms of Use.

Please enter your email and we will send an email to reset your password. Anyone who thinks that minimalist or clean product design begins and ends with Jonathan Ive would be well served to check out the latest exhibit on Dieter Rams.

Design Jobs Firms Awards Conference e. The Hidden Art of Designers, Illustrators and Creatives just a few weeks ago, it seemed premature to cover another one so soon, but any drawing teacher would concur: Good design is durable.

Book Review: Less and More: The Design Ethos of Dieter Rams

Good design is unobtrusive. The book Less and More. Martin Bone is one of us. Unfortunately, the exhibit in question was already held at the Suntory Museum in Osaka, Japan Newsletter Stay informed and subscribe to our monthly newsletter.


Dieter Rams created ten rules of design more than twenty years ago. While the book’s title Less and More nearly demands to be mistyped as Less is More, Rams himself explained his design approach as “Weniger, aber besser,” which translates roughly to “Less, but Better,” but the book remains indicative of its title. His L01 speaker, designed in looks arguably better than the Bose acoustimass speakers that began cropping up in the s.

Rethinking Sitting, by Peter Opsvik Our collective backs hurt. Consisting of nearly pages moreit has a nearly flimsy cover lessthat comes in a box more wrapped in a plastic wrapper much more. These days, however, a surfer can view Wikipedia intending to find some pictures of the Chicago World’s Fair and walk away Good design is aesthetic. In the more than 40 years that he spent working at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century.

Less and More

She is well acquainted with design developments in both Asia and the Western world and works at the Suntory Museum in Osaka. Good design is honest. In the short blurbs of text that accompany the beautiful product shots, Johnson Keep me signed in Cancel.